Win – win

During the first settlement of the Dutch in New Netherland Amsterdam was the trading capital of Europe. It was the wealthiest city. Now New York is the trading capital of the world. So you can say: having Dutch roots and Dutch business DNA in the American blood has brought prosperity and a century-long history of gaining benefits.
Looking at it this way, we can speak of a win-win relationship between America and the Dutch with mutual advantages.
According to the Netherlands Chamber of Commerce in the United States, some 750 Dutch owned businesses are operating in the US. They include giants such as Philips, the French-Dutch combination of KLM Royal Dutch Airlines, the Anglo-Dutch consortium Royal Dutch/Shell Group and Unilever. KLM recently invested $ 400 million for a ten percent stake in a leveraged buyout of NWA, the holding company for Northwest Airlines. Unilever has been on a buying binge in the field of personal products, witness its $ 3.1 billion takeover of Chesebrough-Pond’s and its $ 1.5 billion purchase of Faberge, parent of Elizabeth Arden.
Dutch investors are the third largest investor, with $ 49 billion investments in the US.
The Dutch pension funds alone have $ 150 billion in total assets. Since there are only 15 million people in the Netherlands, the Dutch have to invest somewhere. And apparently, they like doing this in the United States.
The win-win state is a state of mind to create a situation and relationship that can benefit all participants.

How can you create a long history of win-win situations for and with your company?
If you have to invest somewhere, where would you like to do it?